"Innovative OneSource web to print portal keeps club connected with fans."
Rochdale Association Football Club is a professional football club based in the town of Rochdale, Greater Manchester and currently competes in the League One division.
The club was founded in 1907 and accepted into the football league 14 years later in 1921.
Apogee have supported Rochdale AFC for the past seven years, providing print and document services to their ticket office, accounts and academy.
They took the partnership one step further in order for them to stay connected with their fans whilst the stadium was closed throughout the Covid-19 lockdown period.
The club experienced difficulties conveying information to their supporters during their temporary closure.
This meant they were not able to stay in touch with their fan base and continue their well known ‘Dale Lotto’ which takes place every week and had become a huge success for the club whilst providing a vital income.
Apogee proposed a OneSource web to print portal that allowed Rochdale AFC to centrally manage all their marketing collateral and campaigns.
Led by Apogee, the club were able to re-connect with their loyal fans through the OneSource web to print portal solution and keep up the consistency of their previous hardcopy marketing campaigns.
The portal enabled them to upload, ‘Dale Lotto’ tickets and info which was automatically printed and distributed via Apogee’s outsource print facilities, based on the data provided.
As well as this, the introduction of the OneSource solution provided an avenue of income whilst the physical club remains closed.
Beyond the infamous ‘Dale Lotto’, the club have been able to send other flyers and key information to fans automatically through the portal without any physical contact.