McDonald’s came to Apogee with various problems regarding their print infrastructure. Most importantly they were facing high print costs and an unacceptable level of waste printing, contradicting the company’s focus on corporate social responsibility and environmental issues. The other major problem was that there was a multitude of varying print schemes throughout the head offices that needed sorting and alerting so that the business could run more efficiently.
With McDonalds’ environmentally focussed CSR in mind, Apogee performed a complex and detailed assessment of printing habits, devices, and document volumes. This analysis identified a number of ways in which costs could be cut, and print waste reduced. Apogee then proposed a solution to address all of the client’s needs, with specific devices selected that would allow McDonald’s to meet its printing demands. Apogee also suggested that the company could benefit from ‘Follow-me’ printing, both in terms of enhancing security, and reducing waste output.