Ted Baker

The Company

Ted Baker is a global lifestyle brand offering menswear, womenswear, accessories and everything in between. A quintessentially British brand, Ted Baker is famed for its quirky yet commercial fashion offering, high quality design detailing and distinctive use of pattern and colour.

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The Problem

Ted Baker had the requirement of streamlining and optimising the print fleet across the Head Office and retail outlets. The company was suffering from a situation where print and document production was not managed in either the Head Office or the stores.

Print costs were uncontrolled in all locations, with a distinct lack of visibility on expenditure. Individual stores were run as separate entities, with local responsibility for devices and consumables.

We are confident that Apogee has the support infrastructure in place to deal with our requirements, and Apogee’s independence allows them to move quickly in line with our needs.  Gaining visibility and control over our print costs has been invaluable, as we now have the ability to predict and analyse our spend in this area of the business.

The Solution

To identify the existing scenario, the first step was to conduct a detailed assessment of the existing fleet in both the Head Office and the individual retail outlets. This process quickly identified a disjointed approach to printing across the entire organisation.

A full review of document production requirements and existing costs was then undertaken, highlighting a number of issues where costs could easily creep out of control. It became clear that printing across the stores needed to be centralised.