McDonald’s

The Company

McDonald’s is the world’s largest chain of quick service restaurants, serving tens of millions of customers daily worldwide. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald.

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The Problem

McDonald’s came to Apogee with various problems regarding their print infrastructure. Most importantly they were facing high print costs and an unacceptable level of waste printing, contradicting the company’s focus on corporate social responsibility and environmental issues.

The other major problem was that there was a multitude of varying print schemes throughout the head offices that needed sorting and alerting so that the business could run more efficiently.

We gave Apogee the opportunity to deliver on its proposal, and deliver it has.  Our print costs have been cut, and we have significantly reduced document waste, all thanks to Apogee and their recommended solutions.

The Solution

With McDonalds’ environmentally focussed CSR in mind, Apogee performed a complex and detailed assessment of printing habits, devices, and document volumes. This analysis identified a number of ways in which costs could be cut, and print waste reduced.

Apogee then proposed a solution to address all of the client’s needs, with specific devices selected that would allow McDonald’s to meet its printing demands. Apogee also suggested that the company could benefit from ‘Follow-me’ printing, both in terms of enhancing security, and reducing waste output.